The much-anticipated arrival of GPT-4 has seen a new era in the AI business space. With its unrivalled language processing capabilities and extensive adaptability, GPT-4 is poised to become the…...
In today’s rapidly changing global business environment, it’s essential for leaders to prioritise strategic conversations around geopolitical risk. The recent invasion of Ukraine by Russia...
Sources of Bias in Generative AI Rosie Campbell, a member of the Trust and Safety team at OpenAI, notes that bias is an overloaded term in AI. Bias can either…...
The ultimate guide to boost your Google reviews through direct email PLUS templates, best practices, tips and tricks! Google reviews can do magic things for your company! They can increase…...
What is Schema markup (or Schema.org) and how can it help you improve your SEO ranking? In spite of what everyone thinks, you do not have to be a programmer…...
How to boost your shopping cart conversions using human behaviour techniques 70 percent of shoppers abandon their online carts before completing a purchase due to overly long or complicated...
How marketing uses dopamine to control your mind… and what you can do to defend yourself! Have you ever felt dissatisfied and empty just after buying something you believed you…...
Customer Value Optimisation – are you ready to learn the strategy for unstoppable business growth? If you are just getting started with your online business and are not familiar with…...
There’s something we’ve been discussing a lot lately. As a digital specialist and marketer, I cannot ignore this topic when I conduct meetings. It’s important to note that I’m...
In 2023, new state privacy laws will take effect in the US, which will have a significant impact on companies that collect and use personal data. The new laws are…...
Discover how to produce content that connects! You just need to know a little bit of how our brain works to design a content strategy that triggers the minds and…...
We all have biases and stereotypes, and it takes effort and awareness to break free from them. We can start by challenging our own assumptions and beliefs about people, and…...
