Coaching is an awesome career. You get to spend your time helping people achieve their goals in a very real way. It’s exhilarating and oh-so-rewarding!
But at some point you begin to ask yourself, “How can I reach even more people? How can I help more people reach their goals?”
The answer? Create and sell self-study programs.
Think about it. There just aren’t enough hours in the day for you to coach everyone who needs you. Not only that, but not everyone who needs your expertise can afford you, and not everyone has the time to invest. And even if they have the time and the money, they may not be willing to work one-on-one with a coach. Some people prefer the DIY method but that doesn’t mean you can’t help them.
It just means you have to reach these people in a new way, and for many coaches, that means creating products.
Easy Product Creation for Coaches
Here’s the problem many coaches face when it comes to creating products: They get stuck in the doing. They’re so accustomed to guiding their clients on the phone or via webinar that they have a hard time putting together a step-by-step plan without that feedback they get on a live call.
How can you know what people need if you’re not talking to them one on one?
The answer is right in your own life, in the processes and systems that you use day after day, and it works no matter what your coaching niche is.
Weight loss coaches are nutrition experts with loads of go-to recipes and plenty of exercise routines. All they have to do is write them down and package them into a 6-week or 9-week self-help guide.
Business coaches run a business, and chances are you have dozens of checklists and worksheets and other documentation that your clients would love to get their hands on. Brand them, bundle them, and get them up for sale.
Life coaches have done plenty of work on their own well-being and growth, and likely have goal setting strategies, affirmations, confidence building techniques, and tons of other self-help ideas to share.
These are the very things your market needs and wants from you, and it’s the perfect way for you to reach a larger audience. The lower price point means you’ll attract a whole new market—many of whom will “graduate” from the DIY approach to one-on-one coaching…with you!
If you’ve wondered how to expand your reach without working more hours, product creation is the answer. If you’ve struggled to earn more profits without working yourself to death, product creation is the answer. And if you’ve ever wanted to be of service to those who can’t afford a one-on-one coach, then product creation is definitely the answer.
And sharing your personal systems is the easiest way to create products your market wants and needs.