As the founder of BYB Magazine, I can confidently say that it has been one of the most fulfilling projects I’ve ever been a part of. When I first came up with the idea over a decade ago, I had been running workshops and giving guest talks for a number of years and I kept getting asked the same questions about how to structure Google Ads, how to do email marketing properly and so forth. As a marketer and a long-time user of Google Ads, I knew that I had valuable insights to share.
So, I decided to create a magazine that would answer these common questions and more, providing in-depth and actionable information to small businesses looking to improve their marketing strategies. Initially, BYB Magazine covered a wide range of topics, but over time, we narrowed our focus to four main themes.
We distributed the magazine to our consultancy-based clients for free, but also sold subscriptions to businesses that couldn’t afford our services, but still wanted to benefit from the magazine’s content. In the early days, BYB Magazine was a printed version, produced with our own publishing company, but as the years went on, we became more conscious about the environment and decided to move to a digital version and reduce the price, making it more accessible to a wider range of businesses.
When the world was going through a tough time, and many businesses were struggling, I made the decision to give the magazine away for free, so that anyone could access its valuable information and strategies. I received some pushback from some people who didn’t understand why I was giving it away for free. But my belief was that businesses needed help and I wanted to provide them with valuable information that they could use to improve their marketing solutions.
Today, BYB Magazine continues to provide valuable content to tens of thousands of readers worldwide. It is currently free to access, but my team and I are discussing the possibility of reintroducing a paid version, this time printed on recycled paper for those who prefer a physical copy. We focus on four strategies every month, providing businesses with an easy-to-follow guide to creating better marketing solutions for their business.
As the founder of BYB Magazine, I am incredibly proud of the impact that this project has had on businesses worldwide. I love that we are quietly helping businesses, small and large, in the background to create better marketing solutions, which is what it’s all about. It may not always be in the spotlight, but BYB Magazine has been and continues to be a vital resource for businesses looking to improve their marketing strategies.
