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As an entrepreneur with over 20 years of experience in e-commerce, I have a deep understanding of what it takes to build and grow a successful online business. I’ve owned and operated a variety of e-commerce stores, importing and selling products such as wall decals and cherished teddies. In running these ventures, I’ve kept ahead of the digital curve, and this has seen me working with businesses in hundreds of different industries across 38 countries.

My expertise in e-commerce extends to helping businesses stay competitive in a rapidly changing digital landscape. In response to the massive shifts taking place in the industry, I developed The Pivot Formula program to provide guidance and support for e-commerce business owners looking to grow and scale their operations.

I have significant experience working with businesses at the higher end, creating scalable strategies and systems that can be implemented across an organisation. Authenticity is also a key part of my approach, as I believe it’s essential for businesses to be genuine and transparent in order to build trust with their customers.

Throughout my career, I’ve had the opportunity to work with team members all around the world and have a comprehensive understanding of what it takes to build and maintain a successful e-commerce business. Whether you’re just starting out or looking to take your business to the next level, I have the knowledge and experience to help you achieve your goals.

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