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Common Mistakes That Send JV Partners Running

JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services,…...

Automated Follow-Ups Make the Next Step a No-Brainer

As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages…...

How to Systemize Everything

If you’ve ever looked at another entrepreneur and wondered how she manages to get it all done, the answer might surprise you. She’s got good systems. It’s true. The most…...

The Art of the Soft Sell: How to Get the Click Without (Really) Asking for It

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what…...

Pain Points: What You Must Know About Your Potential Clients

How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You…...

Copywriting 101: Features vs. Benefits (And How to Know the Difference)

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new…...

Beyond SMART: Goal Setting for Entrepreneurs

If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that…...

More Important Than Money: Understanding Why You Really Do What You Do

What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things…...

Stop Being Your Own Worst Client

Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was…...

Pricing Strategies – How to Charge More for Your Products

Offering the lowest price is not a good marketing strategy and there are several reasons why. First of all, it cuts into your profits. If you have to continually offer…...

How to Convert Interest Into Leads

How to know your audience and create the right content for them We’ve all heard the phrase ‘the client is king’. In practice, this means that an important part of…...

14 Reason to Use Marketing Automation in 2016

Are you wondering if marketing automation is for you? With so many other responsibilities to keep you busy in the day to day running of your business, why not automate…...

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