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Embracing Uncertainty: How Robust Scenario Planning Can Build Resilience in an Uncertain World

In today’s rapidly changing global business environment, it’s essential for leaders to prioritise strategic conversations around geopolitical risk. The recent invasion of Ukraine by Russia...

Exploring the Challenge of Bias in Generative AI

Sources of Bias in Generative AI Rosie Campbell, a member of the Trust and Safety team at OpenAI, notes that bias is an overloaded term in AI. Bias can either…...

Best practices to boost Google Reviews via email + templates.

The ultimate guide to boost your Google reviews through direct email PLUS templates, best practices, tips and tricks! Google reviews can do magic things for your company! They can increase…...

Learn how to improve your SEO ranking through Schema Markup!

What is Schema markup (or Schema.org) and how can it help you improve your SEO ranking? In spite of what everyone thinks, you do not have to be a programmer…...

Boost shopping cart conversions with human behaviour techniques

How to boost your shopping cart conversions using human behaviour techniques 70 percent of shoppers abandon their online carts before completing a purchase due to overly long or complicated...

Discover how marketing uses dopamine to control your mind and how you can defend yourself!

How marketing uses dopamine to control your mind… and what you can do to defend yourself! Have you ever felt dissatisfied and empty just after buying something you believed you…...

Customer Value Optimisation – The strategy for growing your business

Customer Value Optimisation – are you ready to learn the strategy for unstoppable business growth? If you are just getting started with your online business and are not familiar with…...

Artificial Intelligence – Is it a good thing for us?

There’s something we’ve been discussing a lot lately. As a digital specialist and marketer, I cannot ignore this topic when I conduct meetings. It’s important to note that I’m...

New State Privacy Laws Taking Effect in the US in 2023: What Companies Outside the US Need to Know

In 2023, new state privacy laws will take effect in the US, which will have a significant impact on companies that collect and use personal data. The new laws are…...

Neuromarketing applied to Content Marketing Strategy

Discover how to produce content that connects! You just need to know a little bit of how our brain works to design a content strategy that triggers the minds and…...

What happens when people break free from stereotypes?

We all have biases and stereotypes, and it takes effort and awareness to break free from them. We can start by challenging our own assumptions and beliefs about people, and…...

Macro and Micro Expressions: Understand the importance of them

Have you ever seen the TV show Lie to me? If so, then I’m sure that when it comes to judging someone’s emotions in a specific situation, you have an…...

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