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Build a Business, Not Another Job

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realise, though, is…...

The Power of the Published Author

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.…...

How to Have a Stress-Free Business Launch

Let’s face it, the last thing you want to do now that you’ve decided to finally leave the 9 to 5 job is to add more stress to your life.…...

Mindset Tricks of Successful Entrepreneurs

Want to know what sets the uber-successful apart from the wannabe entrepreneurs? It’s not money, or brilliant ideas, or even powerful friends. All of those things (and more) are nice…...

List Engagement: What to Mail

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward…...

Improve Your Conversions: Split-Testing Simplified

Email marketing truly is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make. But there’s…...

Price vs. Power: How to Choose a Mailing List Provider

Aside from time and location freedom, the biggest benefit to starting an online business is the lack of start-up capital required. You don’t have to buy inventory to stock a…...

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping…...

Mailing List Management: You’re Asking the Wrong Question

Here’s the question that’s on everyone’s mind when they start thinking about mailing lists: “Which service should I use?” You’ve probably wondered yourself, and maybe even spent a few hours…...

Get More Mileage From Live Video With These Quick Tips

Live video is undoubtedly the hottest new marketing tool to come along in a while. Apps such as Periscope and Zoom and now Facebook Live make it dead easy to…...

Video: Does It Matter? Yes!

Video: Does It Matter? Yes! Have you been ignoring video, hoping it will just go away? Or worse, thinking you can accomplish the same goals without it? I’m here to…...

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